TED + Toyota – Distracted Mind

Character Animation, Kirart Production, Motion Graphics 2013
“The Distracted Mind” discusses the effects of Inattention Blindness and the illusion of Multitasking on our capacity to drive safely. The project objective was to develop a short story that explains some of the dangers of distracted driving without resorting to scare tactics.

THE TEAM

Kirill Yeretsky Wing Luo Chad Yapyapan Cristina Kuong Cyrus Cumming Michael Feuser Stephen LaRosa

 

CLIENT: TED

DIRECTED BY:

Kirill Yeretsky

WRITTEN BY:

Kirill Yeretsky
George Zaidan

RESEARCH:

Kirill Yeretsky
George Zaidan
Wing Luo

NARRATOR:

George Zaidan

ART DIRECTOR:

Wing Luo

STORYBOARDS:

Wing Luo

CHARACTER DESIGNS:

Wing Luo

CHARACTER MODELING:

Kirill Yeretsky

ENVIRONMENT MODELING:

Wing Luo
Cyrus Cumming
Cristina Kuong

LIGHTING & SHADING:

Wing Luo
Cristina Kuong

RIGGING:

Wing Luo
Kirill Yeretsky

3D ANIMATION:

Chad Yapyapan

MOTION GRAPHICS
& COMPOSITING:

Cyrus Cumming
Wing Luo
Kirill Yeretsky

MUSIC COMPOSER:

Stephen LaRosa

SOUND DESIGNERS:

Michael Feuser
Andrea Bella

SCIENTIFIC REVIEW:

Prof. Earl K. Miller

 

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