NBA – Character Design
Creating these character designs for a series of NBA commercials for the 2019-2020 season was such a joy for me! I’m a huge NBA fan and was really glad to finally have an opportunity to apply my knowledge of the game and players to my work. It was also fun to study the signature moves of some of my favorite players.
The first image is a Style Frame I crated for the pitch when I was exploring various art direction ideas. The final design style of the characters became less stylized. This was a fun direction with more caricatured proportions and faces. The rest of the designs and illustrations were used directly in the production of the spots.
PITCH STYLE FRAME
CHARACTER DESIGNS & ILLUSTRATIONS
NBA + Aardman Nathan Love